Owning a good website design will help you on so many levels. The most important being that, it makes people feel welcome, and they will return again and again. Having an awesome blog design will free you up to focus on writing content. Once you have a great blog design in place, then your blog will magnetically pull in new readers every day. And those readers will tell their friends, and they will tell their friends, and so on. In other words, viral marketing.
There are many ways to make your blog design much more appealing than it used to be. Or than it is now. You should pick colors that accurately represent your brand. Remember the psychology of colors. Different colors evoke different emotions in people. Also, you should use a maximum of 2-3 main colors on your blog, so as not to look like a circus blog! This is very important.
The colors should blend together perfectly and be easy on the eyes. You want your readers to stay as long as possible on your blog to read your content, and loud and bold colors will definitely have them clicking the close button on their browser after a few minutes (or even seconds). Stay away from neon colors as they can make your eyes squint. Use solid and warm colors as backgrounds of your website. Something that is easy on the eyes will work.
Another thing that you should do is choosing a font for your text that is easy to read. Steer away from fancy scripts and fonts that are too heavy. Readers go to your blog to read what you write, so make them easy to read.
Another super important thing to remember: you need to make your blog easy to navigate. I cannot remember how many times I have gone to a blog and could not find what I needed. Keep the items on your blog to a minimum. It should be clean and uncluttered.
Some people find that changing their blog design might affect their readership. If your readers are used to a certain layout that you have been using for a long time, chances are, they might get surprised when you decide to change it up. If the new layout improves your overall blog and can make people use your website easier, then it might not affect your readership at all. New visitors obviously will not be affected, but your loyal users will have opinions about it. If it is cleaner and looks better than before, then your readers will be able to maximize the use of your blog.
However, it is a different story if your new blog design makes your site more cluttered and harder to navigate. This will definitely make a big impact on your number of visitors and users. Some people might quit going to your blog altogether if they do not like how your new blog looks. When you hear a lot of people complaining about how your site is worse off than your previous layout, this means that your redesign was a complete failure and you should consider reverting to the way it had been before. Be sure to listen to your readers’ comments and suggestions on how to make your site better. The website exists because you want it to be a platform where you can house your thoughts, but your readers are ones to decide whether to make it successful. If you lose readership, then your blog will not be popular.
Follow these quick tips, and you will have a blog design that is easy on the eyes and that people will remember. Then you can take your blog to the levels you have only dreamt of.
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